MSN Reality Fame


In 2005, MSN was ready to release it's ninth version of MSN Messenger and really wanted to push the ability to create content within the messenger itself.  We presented an idea that included user submitted photos to be used in a fictional reality TV show created by super producer, Matthew Stanford Nash (MSN, wink wink). An idea that, at the time, was unheard of considering brands were not really into user submitted content.  It was a tough sell to a stiff client that wasn't really into "funny" stuff like this. I figured the only way to sell him was to animate the man himself dancing around the Microsoft courtyard rapping to MC Breed's "Ain't no future in yo frontin'."  The earth stood still and the guy actually cracked a smile.  Humbled, he greenlit the project.  Check out the full video after the jump.

Role: Art Director
Awards: 2006 Best in Show Regional Addy, 2005 AIGA A2 Award, 2006 Cannes Cyberlion shortlist



1 comments:

  1. hey guys - I just found a bunch of .wav files of reality fame jokes me and some friends had years ago. oh man, that game has made us laugh for for all that time! we're still shattered it disappeared. was wondering if there would be any way you could send it to my email? is it a flash app or something? speaking of apps, you should totally launch it for iphone/android.
    hope all is well,
    Sam

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