Dr Pepper - There's More To It Campaign

Then Y&R ECD Matt Eastwood stopped me in the hallway and asked if I would join some of his creatives in coming up with Dr Pepper's new brand campaign. We pitched a 360 campaign of life being a mashup just like Dr Pepper's 23 bold flavors mashed up into one bold taste.  Although the spots never aired, the print and tagline, "There's More To It," ran for a good while.

Roles: Campaign Concept, Print and Interactive Art Director

Check out the never before seen TV spots after the jump.

Cruising

Roles: Campaign Concept, Art Director (effects advisor)

Girls

Roles: Campaign Concept, Art Director (effects advisor)